Old Elk In The Wild: November 2023 Newsletter
It's a month to be thankful – and we have much to be grateful for! November found us all over the country talking to customers and sharing our whiskey. Our core lineup continues to drive consumer interest, as do our newest specialty releases. And our updated online store is getting lots of attention from fans looking to express their OE love with our best-selling barware, shirts, hats and more. Check it out here!
Media Buzz
COOL MATERIAL
10 Must-Try Wheated Bourbons If You Can’t Try Pappy
Old Elk Wheated Bourbon was called out as an exemplary representative of the wheated bourbon category, and one of top 10 bourbons to try when you can’t find Pappy.
OBSERVER
Spectacularly Spooky Cocktail Recipes
Old Elk Straight Wheat Whiskey is given a cocktail feature: the Mystic Moon Halloween cocktail.
FORBES
Nine Old Fashioned Recipes to Try this season
Old Elk Blended Straight Bourbon Whiskey is featured in the Honey Smoked Old Fashioned.
TRENDHUNTER
Old Elk Distillery Launches the Limited Edition Cigar Cut Island Whiskey
The launch of Old Elk Cigar Cut Island Blend is announced, noting the supporting trends of aged blends, cask finish series’, and multiple barrel maturation.
SPOTLIGHTS AND RECOGNITION
New Release: Cigar Cut Island Blend
We are proud to announce the limited national release of Cigar Cut Island Blend, inspired by the success of Old Elk's initial Cigar Cut. It was crafted by Old Elk's Head of Production, Melinda Maddox, showcasing Melinda's increasing role in liquid development. This launch marks her debut of creating her own whiskey.
“We recognize that consumers like pairing Cigar Cut with their lifestyles so I turned to our Cask Finish Barrels for this release with our fans’ voices in mind. I wanted Island Blend to give our loyal customers a way to hold on to the final days of summer.”
Cigar Cut Island Blend is a carefully selected blend of Old Elk's Cask Finish Series (aged minimum 6 years), including the High-Malt Straight Bourbon Whiskey, Straight Rye Whiskey and Straight Wheat Whiskey. It is then finished in Port, Sauternes, Sherry or Rum barrels.
SRP $129.99
111.7 Proof
BRAND EDUCATION NEWS
Last month included the team heading down to Louisiana and a formal pairing event on our home turf of Colorado.
October 7 | Louisiana Bourbon Festival: Tradition vs. Innovation: To Cask or Not To Cask? Led Louisiana BourbonFest attendees through a secondary maturation workshop to educate around winning cask finishes.
October 24 | Cafe Vino: Three Course Pairing Dinner with Old Elk. Chef Ryan did a 4 course pairing with 2 of their Old Elk Single single barrels (High malt and Wheated) plus the Island Blend. They also had a beer from Zwei that was finished in an Old Elk Bourbon barrel.
What We’re Wearing
We are always excited to rock some Old Elk swag! This month we launched lots of fun custom OE products at the Old Elk store. Check them out before they’re sold out!