Old Elk In The Wild: October 2023 Newsletter
As a company, we aim to make world-class products— and be consistently different than others in the space. Based on the latest buzz, we’re succeeding! This month, we’re taking a moment of pride to reflect on how far we’ve come. Old Elk “has become wildly popular out of nowhere,” says Beverage Dynamics. But we know it’s not from nowhere. It’s from dedication, wisdom, and having who we (humbly) believe are the best people in the biz working with us. Cheers!
Media Buzz
HI CONSUMPTION
The Best Bourbons Not from KY
Old Elk Wheated Bourbon was named the “Best Wheated” bourbon not from Kentucky, with a nod to Greg Metze’s touch.UPROXX
Delicious New Bourbons For Bourbon Heritage Month, Blind Tasted And Ranked
Old Elk Four Grain was ranked as a “unique and bespoke” bourbon, “especially if you’re looking for a grain-forward whiskey done right.”BEVERAGE DYNAMICS
Why American Whiskey is Reaching New Heights
Of Old Elk, BD says “They’ve become wildly popular out of nowhere,” as a proof-point of the consumer trend towards wheat whiskies.
THOUGHT LEADERSHIP:
This past month we’ve loved seeing more in-depth articles and interviews with our very own Bourbon mastermind, Master Distiller Greg Metze!
"Understanding Whiskey Mashbills”
The Educated Barfly"Two New Master Blender Masterpieces"
Wine & Whiskey Globe
SPOTLIGHTS AND RECOGNITION
“It carries its strength with style and grace.”
“A breakfasty bourbon. Even keeled mouthfeel and a nice balance between high and low notes. A solid wheater.
GSN Rating: A-”
WHEATED BOURBON
NEW! 93 points: Wine Enthusiast Rating,
Sept 2023
RUM CASK FINISH RYE
NEW! 91 Points: Whisky Advocate 2023
COGNAC CASK FINISH
NEW! 90 Points: Whisky Advocate 2023
BRAND EDUCATION NEWS
We’ve been spending time lately building up lots of great brand resources on our website! A few of our recent favorites:
Great new video content on our “About” page, like our brand "anthem" video, and a deeper look at our Slow Cut Proofing process and why it matters.
Highlights for our new release of Cigar Cut Island Blend
The latest on The Reserve, our tasting room for Old Elk. Visiting Fort Collins? Give us a call!
What We’re Drinking
This Bourbon Buck is as refreshing as an October day, with spicy ginger beer and warming bitters. Easy to enjoy with your favorite fall activity.
Bourbon Buck
1.5 oz. Old Elk Bourbon
3-4 oz. Fever-Tree Ginger Beer
1-2 fresh lime wedges
Dash of bitters
Fill your favorite glass with ice. Pour in the bourbon. Follow with ginger beer and a squeeze of lime juice. Give it a quick stir, taste. Then adjust ginger beer and fresh lime juice to your taste preference. Finish with a dash of bitters.